Top Enterprise Video Platforms  - Features and tips
Enterprise Video Platforms offer end-to-end solutions for internal video streaming, both live and Video
on Demand (VOD). Choosing a video platform is based on several parameters and each company has a
different set of requirements and priorities, so it’s crucial to understand what your company needs and
what different vendors have to offer. The following analysis examines different vendors that provide
video distribution and content management services and the strength of each vendor.
What are Enterprise Video Streaming Solutions?
It is basically a content management system (CMS) built for the unique needs of managing video in an
enterprise. An enterprise video platform (EVP) consists of enterprise video software that can either be
hosted in the cloud or deployed on-premises. It should be able to capture video content, to stream
content from a secure network location, allow video to be viewed or played on any kind of device, allow
one to search for video content, and to integrate into the existing corporate software landscape.
Essential Features to Look for in an Enterprise Video Platform
A good enterprise video platform will allow you to:
- Upload static video (VoD)
- live streaming of corporate events
- Store video and employ security features to privacy-protect your video content
- Analyze video consumption
- Monitor video quality and viewer engagement
- Have the ability to customize the look and feel of the video player
- Enable video delivery at scale using an eCDN (enterprise content delivery
There are several other important concepts to understand as well when it comes to choosing an enterprise
Video distribution - Video distribution inside an enterprise helps companies stream live video
their corporate networks.
Live streaming - Live streaming is the broadcasting of live video to an audience over the
this discussion, this applies to broadcasting within an enterprise.
Privacy options - Within an enterprise, video content is specific to your business and its
This means that your video content needs to be protected and stored safely. You might also be concerned
about who exactly within your enterprise is able to access what content.
Video API access - APIs enable customization and integration into your enterprise. This is
will want if you see video streaming continuing into the future of your enterprise. Video APIs enable
you to tailor the video streaming services to your needs even more than the provided customization
options that are built in with the video platform.
Adaptive bit rate streaming - Multi-bitrate streaming is a video streaming technique that allows
make sure your viewers can stream your content in the optimal quality for their internet. In Adaptive
bit-rate streaming, the service provider detects the bandwidth fluctuations and automatically changes
the bitrate so the video content continues without buffering.
Enterprise Content Delivery Network (eCDN) - Smooth video streaming in an enterprise depends
the content delivery network used. This is where partnering with an eCDN provider is a good option.
Transcoding - Transcoding is a CPU intensive process and because of this, a good enterprise video
platform will offer this service as part of the package.
Security - You would want that your video content is not sharable or downloadable without
Encrypted video streaming can help with this. Video Digital Rights Management (DRM) should be part of
your solution package in order to protect your content.
Player customization - You may want to customize video player look and feel according to your
branding/color scheme. A video streaming solution should offer this in order to maintain a streamlined,
professional look for your enterprise.
Analytics - Usage reports to monitor video penetration. Understanding the reach of your content
you improve its quality and also possibly create the opportunity to monetize content if applicable.
11 Best Enterprise Video Platforms - Feature Comparison
- Live Webcasting - Self service enterprise video webcasting and/or VoD
- Video Management - MediaPlatform’s On Demand product offers organizations one searchable interface
for all of the video assets available.
- Video Delivery - Video player uses HTML5 to ensure that the video plays across all major media
formats and device browsers.
- Video Conferencing
- Video Analytics - real-time live webcast monitoring and post-event network analytics.
- White Label - Broadcaster platform lets you create a custom-branded broadcast.
- Video API access
- Authenticating viewers who try to login to a broadcast.
- Ensuring that live stream urls cannot be passed along to non-authenticated viewers.
- Viewers validation against the enterprise’s active directory
Customizable user access levels, and audience participation are possible.
Abott, Adobe, BestBuy, Copper Services, Ericsson, Facebook, GM, Marriott, Motorola, Oracle, NEC,
Raytheon, US Department of Homeland Security
- All in one video management interface
- Upload and manage video and media
- Edit video content online
- Search for and share media
- Analyze audience engagement and video quality.
- Video API Access
- This video platform also offers transcoding of live video and VOD.
- Video Hosting- Organization of video content and metadata by means of “channels”.
- Video Conferencing
- Multi-account management.
- White label - Ability to apply your own branding.
- Ability to control who may view, download, or edit content or playlists, based on corporate user ID,
domain, geo-location, IP, time limits, session limits and other factors.
- Content is protected both in storage and during delivery.
- Granular entitlement management.
- Digital Rights Management (DRM) enabled.
Automated Speech Recognition when searching for video - pinpoint the exact location within a video for
the search phrase.
ABC News, Paramount, HBO, Warner Brothers, The Times of India, SAP, Accenture, Texas Instruments,
Coldwell Banker, Yale, Stanford, Princeton, NYU, Columbia University, and IKEA.
- Ability to create and share live events (live events currently limited to 10 000 concurrent
- Ability to upload video content
- Organize, store and share video content by means of channels.
- Ability to edit video content
- Analytics: Ability to monitor events in terms of viewership
- Ability to integrate with an eCDN to optimize video delivery
- Ability to limit viewership on a personal or group level. Can also restrict viewership rights based
on groups and/or enterprise specific channels.
- Ability to restrict who can create a live stream
- Embed forms into a video for audience participation
- Captioning and transcribing of recorded video - allows a VOD user to search for a particular phrase
used in a stream and to locate that part of the video
- Mobile Stream app available (iOS and Android)
- Facial detection within uploaded video so that VOD users can search within a video for the speaker
they are looking for
Live Video Streaming Features
- Flexible branding and design themes
- Public or secured with registration
- Video analytics to gain insights
- Enterprise specific bandwidth optimization options
Enterprise Video Webcasting solution:
- HTML 5 Streaming
- Live and VOD
- Adaptive bitrate streaming
Video security, including Real-Time Messaging Protocol (RTMP) and secure streams.
API access, customizable branding and audience participation are possible.
Intrado specifies that 80 of Fortune 100 companies rely on their enterprise video solutions.
- Video hosting for on demand and live streaming.
- Live Streaming capabilities for public and private video streams
- Adaptive Bitrate switching so the video player adapts to the speed of the internet connection.
- Analytics related to audience engagement, geolocation
- APIs for integrating with 3rd party services
- Batch upload and integration with uploading apps and hardware for fast file upload
- Video content management, designed for large libraries of videos
IP restriction, URL tokenization, and single sign on (SSO)
Integration with transcription services for creating subtitles
PUMA, Sesame Street, New York Times.
- Webcasting, webinars for internal communication, real-time chat, video conferencing and screen
- Recording available after the event.
- Survey/Poll Management
- Customizable Branding
- Video Conferencing
- API Access
Security options such as password, Single Sign On (SSO) and/or IP lock-outs.
Meeting Management. Ability to view on any device.
Who is it for?
Company Webcast does work for middle-sized and large companies as well as non-profit organizations.
- Streaming for conferences, AGM meetings, exhibitions, or internal corporate communications
- Live stream video alongside synchronised PowerPoint slides
- Audience participation
- Video Conferencing
- Custom branded microsite to host your webcasts
- Uploading the event to make it available on-demand after the event.
Optional registration and password-protected login systems provide restriction options when required.
- The live stream can be embedded on your own website or streamed via your company’s account on
YouTube, Facebook Video or Twitch.
- Analytics: Your microsite will show post-event viewing statistics.
- Ability to monetize content if applicable.
The Royal Institution of Great Britain, Cue Media, AVC Live and Medical Knowledge Group.
- Provides chat and video chat services to corporate clients, making continuously-updated content
available to all participants.
- Online chat services for special events
- Development of websites optimized for mobile devices
- Post-event video editing. Content can be made available for VOD
- Media can be displayed on the webcast screen as well
- Media management (slideshow, video, polls etc.)
Compliance and adaptation to the company network security (if needed).
Authentication : IP-based restrictions to access the dialogue and the live interaction protocol.
- Analytics: Dashboard - Ability to monitor your event during the live session. Provides detailed
statistical assessment of the event with KPI’s
- Audience may ask questions before a webcast and vote for which questions they would like answered
during the webcast. Audience can also ask questions in real-time during the live event.
Pfizer, Clarins Paris, The Body Shop, Bayer, Orange and Nissan.
- Ability to create a webcast with selected video player.
- Live and on-demand streaming.
- Video conferencing
- No audience limit.
- Video archiving after the event.
- Single Website for Live & On-Demand. Unique URL for your webcast event or portal if needed
- Complete access control of your webcast
- API Access
- Enterprise specific branded web pages and portals
- Audience Participation: Live Q&A, polling and surveying
- Analytics: Complete Reporting and Metrics.
AT&T, Citrix Systems, Cornell University, Informatica and Oracle.
- Capturing, Encoding and Streaming Live Events.
- Possible to enable downloading of video after an event.
- Stream to mobile devices.
- Screen sharing
- Interactive Webinars
- Video conferencing
- Analytics: Shows you the number of users, total time and average time per visit, city and state,
per-hour consumption, connection device type, browser used, volume of data transfer, and more.
User Access Controls: Includes custom registration fields, required fields, customizable labels,
multi-language texts and remote authentication for pre-existing client databases.
- Social Network Integration of video.
- A geo-blocking interface, a feature of interest to clients who want to limit the countries or
regions where they’d like to distribute their content.
- Multi-lingual streaming
- Video content management by means of "channels".
- Searchable video content.
- Integrates with existing video platform tools.
- Live monitoring during an event related to user experience.
- Reporting is available.
- Security measures include encryption, 2FA and SSO.
- Sequoia integrates with enterprise identity management systems like SAML, and lets you specify
groups of users that should have access to a particular event or a channel.
- Videos are encrypted at rest and in transit.
- Analytics: Monitor if there are any users or sites that are having problems receiving video.
- Reports are provided to gauge the success of a live event.
- Audience participation is possible.
Health care systems, Building automation, manufacturers of aircraft engines.
How to Choose the Best Platform for You
- Is video quality important to you? Choose a platform that plays well with an eCDN solution
provider. Adaptive bit rate streaming capabilities will also ensure video quality.
- Is security, privacy and intellectual property important to you? Choose a platform that
offers multi level security options, such as: MediaPlatform, Kaltura or Brightcove.
- Is simple, intuitive and anytime-access to video important to you? Consider Kaltura for an
intelligent way to organize and search for content.
- Is ongoing training and regular employee interaction important to you? Choose a platform
provider that is geared toward ongoing service to enterprises, not once-off video event service
providers. MediaPlatform and Sequoia are good options here.
- Are you interested in video analytics and end user engagement? Look out for providers who
supply a robust dashboard which you can access at any time in order to improve your content.
What is enterprise video?
Enterprise video is any video content that needs to be served inside an enterprise to employees
others for the purposes of the business.
What is an enterprise video platform?
According to Gartner, enterprise video content management is defined as, "software, appliances,
software-as-a-service (SaaS) intended to manage and facilitate the delivery of one-to-any,
video across internet protocols.”
What are the important features of an enterprise video platform?
- Video distribution
- Live streaming
- Video management services
- Privacy options
- Video API access
- Multi-bitrate streaming